Clear, Transparent Definitions for Smarter Decisions

AdSite Labs Glossary of Terms

Growth Cycle™
Our 4-stage workflow — Analyze. Plan. Launch. Repeat. — designed to diagnose, execute, and continuously optimize campaigns for measurable growth.

Campaign Launch
A live deployment of an advertising campaign across a digital platform (Google, Meta, LinkedIn, X, TikTok). Each launch includes targeting setup, budget pacing, and defined conversion goals.

Ads (Image-Based)
Custom image ads designed for campaign testing and scaling. Each ad is built to reflect platform best practices, prevent fatigue, and identify winning creative quickly. (We do not produce video ads.)

Blog / Industry Article
A professionally written, SEO-optimized article published on your site. Articles support organic ranking, build industry authority, and tie campaign execution to long-term inbound growth. Frequency scales by tier.SEO Organic Website Report A diagnostic report on your site’s organic performance. Scope varies by tier:

Essential – Basic SEO tips and recommendations
Core – Expanded keyword and on-page insights
Elite – Technical SEO review with content strategy guidance
Dominance – Enterprise-level audit including keyword clusters, competitor benchmarking, and content gap analysis

Campaign Plan / Strategy / Roadmap
The structured campaign engagement length provided at each tier:

Essential: 2-Week Campaign Plan
Core: 4-Week Campaign Plan
Elite: 2-Month Campaign Strategy
Dominance: 3-Month Campaign Roadmap

Dedicated Account Manager
Available in Elite and Dominance tiers. A single point of contact who oversees campaigns, optimizations, reporting, and communication to ensure consistency and accountability.

Google Analytics + Google Tag Manager Setup (Add-On)
A one-time integration ensuring campaign performance and website user behavior are tracked correctly. Scales by tier in both price and page coverage:
Essential: $500 / up to 3 pages
Core: $400 / up to 5 pages
Elite: $300 / up to 15 pages
Dominance: $200 / up to 20 pages

Budget Bleed Report

A diagnostic identifying where ad spend is being wasted — such as underperforming audiences, placements, or campaigns with high CAC and low ROI..

Revenue Leak Map

An audit of funnel drop-off points where potential customers are lost (e.g., landing pages, forms, checkout). Provides clear recommendations to recapture lost revenue.

Audience Calibration.

The process of refining targeting — including demographics, intent segmentation, and lookalike audiences — to ensure campaigns reach the highest-value prospects.

Optimization Loop

A recurring process of reviewing diagnostics, reallocating budget, refreshing ads, and scaling winners. This is the Repeat stage of the Growth Cycle™.

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